The setting

A new theatre with the emphasis on conviviality and modernity

Le Crazy Horse was originally a Right Bank wine cellar. Customers came for a drink and to admire Rita Renoir, Poupée la Rose, Bertha Von Paraboum, Lova Moor or Rosa Fumetto. Seated at little tables or standing at the bar, its location played an important role in the incomparable atmosphere at 12, avenue George V.

In 1989, date of the last refurbishment, Alain Bernardin made Le Crazy into a tiny theatre with raked seating. Completely renovated in 2007, the new Crazy is even more convivial.

At the centre of the audience area, chairs are once more placed around small tables to create an intimate and friendly atmosphere. On each side, comfortable banquettes enable the audience to enjoy the show in the best possible conditions.

At the back, VIP boxes are reserved for special visitors. Everyone can see and enjoy the show, as a couple or with friends: getting together and discussing the show in a way which was difficult previously.

As Andrée Deissenberg, Managing Director, says, "The theatre has been designed to recreate a convivial dynamic. The audience can enjoy the Crazy they expect".

The new theatre is still red, lined with velvet, with lacquered wood and mirrors, and has been designed to be modular. The aim was to recreate a place where every element of the show and the theatre could be changed, like opening and closing the drawers of a jewellery box. The Crazy ambition is to provide different evening experiences, to attract guest designers who can bring their savoir-faire and creativity to life in an evening. In this way, Le Crazy will always be able to attract new ideas and keep on reinventing itself.

"We also want, and this is fundamental, to be able to respond to all types of requirement, including businesses organising private events. An event at Le Crazy can now easily be preceded by a cocktail party or a dinner and continue on with dancing," continued the Managing Director.

The design is by Ugo Truscelli, longstanding architect for Le Crazy and Anne Derasse, a young Belgian interior designer.

• Room plan